Ahh……Summertime.  Good vibes, warm air and so many fun activities!  Water balloon fights, having a picnic in the park, laying under a beach umbrella, going wine tasting, reading a book by the pool, and attending outdoor concerts are just a few cool things to do during the warmest time of the year. As kids, the minute the school bell rang and the big doors opened, we were off and running knowing the last day of school was upon us until the Fall. 

 As adults, unless we are retired or off to the beach for a family vacation, we are continuing to set our alarms, roll out of bed, have our coffee, and drive to our place of employment. Whatever season it is, many of us still need to earn our paychecks, rain or shine.  While our families may be planning summer vacations, many of our businesses are planning for their seasons.  Whether you own a surf school, an ice cream shop, or a patio furniture store, you know how business can get slow during the off-season. To keep consumers engaged (and buying) all year long, some businesses use marketing ideas such as offering off-season specials or reaching out to existing customers and offering them special packages for next season. 

What are some of the advantages of seasonality?  According to Unitedcapitalsource.com, “Many entrepreneurs found success by turning setbacks into opportunities. Seasonality is no exception. After all, one of the most significant hardships of small businesses is unpredictability. Though seasonality presents a host of risks, at least you can see them coming.” One of the benefits of having a seasonal business includes being less likely to procrastinate.  Seasonal businesses operate on a set schedule, knowing when to ramp up or pull back on their spending.  Seasonal businesses also have time to strategize and prepare for their busy time of the year.

While many of us adults work year-round, there’s nothing wrong with encouraging the younger members of our families to make some extra money over summer vacation.   Setting up a neighborhood lemonade or an ice cream stand is one of the most classic business ideas for our young entrepreneurs. Getting the hose out and washing a neighbor’s car, cleaning swimming pools, mowing lawns, babysitting at the pool, and tutoring are amongst the most popular ways for our “summer vacationers” to make an extra buck. 

Whether you work full time, part time, are a stay at home parent, or are retired, enjoy the sensational summer season.  Split your popsicle in half and share it with your best friend.  Finish your ice cream cone before it melts.  Be that kid again that was so excited to finally be out for summer vacation.  Here’s to a successful summer both in your personal and professional life.